Biondivino Wine Boutique Branding

This project aims to re-brand a local store from my hometown of Palo Alto, Biondivino Wine Boutique. This process includes a very specific method of gathering all of the contributing elements for a logo beforehand, and combining them thoughtfully including several sources of inspiration. I came up with five descriptions associated with the brand: Italian, Comfort, Fun, Elegance, and Community; for each of these categories, gathered fonts, images, a color palette, drawings, and shapes. These are labeled as the "100 things" that contribute to the final logos. Finally, making sure that each logo has an element derived from at least four of the five descriptive words, logos were created for the establishment and applied on several related products.